Once every two years the AutoZum presents a unique range of products from automobile parts, workshop, garage and fuel station facilities, car washing technology, to accessories and tuning goods; and provides perfect conditions for setting up business deals, cultivating contacts and networking. For over 40 years this show has served markets far beyond the borders of Austria. It is the leading trade fair for automotive products and the most important commercial gathering for the automotive after sales industry. Salzburg is the ideal location, and the expo centre is the perfect venue due to its ultra-modern trade fair complex and central position at the hub of the central European road, rail and aviation network.
2018 is winding down as our northern hemisphere winter sets in. An important year for Genesis, the year in which our people, our products, our process and our partnerships all converge harmoniously in a new scenario which stems from the vision which has been at the centre of our focus since our establishment as a company.
Only a few months have passed since the conclusion of IAA 2018, our main showcase to a world wide audience, our biggest marketing investment yet, and we have already begun sowing what has stemmed from the seeds that we lovingly and carefully planted at the show (and during the whole year which led up to this important event). An event, IAA, where a new product catalogue, a new website, a new approach and a whole new portfolio of propositions are the living expression of what guided us in our choice to incorporate LagoGENESIS srl in the first months of 2017, a date which today, on one hand seems like yesterday, but on the other, seems like a distant memory if one considers all that we have done. Despite a market trend which is not overly optimistic, our stance remains positive through the many confirmations and valuable feedback that you, our audience, have provided throughout the year, leading all the way to IAA. More than market optimism, it is the certainty that our products are truly targeting the needs of individual operators which is comforting. This gives us the sense that all that we have done has been truly worth while, and will in one way or another contribute significantly to our bottom line.
Speaking of Convergence, our Telematic Convergence program, or more specifically, IOT the INTERNET OF TRUCKS has yes, generated interest, interesting feedback and even more so, orders! So these last months have seen us engaged in running “one on one” training programs at our headquarters in Bassano del Grappa, in which qualified international personnel is instructed on programming and installing our state of the art Fuel Controller and all its accessories, including Zipper and Mach II series Kockons. The convergence of respectable partners with our development path is a further element of pride. 2018 has seen us become certified partners of organizations such as Tom Tom Telematics. Our IOT integrations include other important names which we will be making public in the near future, all of which are already up and running and currently functional integrations. Then there are at least three times this number of other integrations in the pipeline. To conclude, Fuel Controller, which just over a year ago was an advanced concept, today is a fully E49 certified and CE marked system product, a further converging element in this overall picture, which puts us on the map of automotive components suppliers, and our product on the map of worthy aftermarket options, a status we’ve aspired to and worked hard to obtain, while
our ISO 9001 certification is in the works. To support us in making all this “good news” known to our partners in the marketplace, we have deployed a new web strategy which sees our website, our Fuel Controller portal and our social media presence all integrated, connected and “mobile friendly”. Our new website is a true portal with the declared intent of informing and sharing knowledge. A place where market appeal and technical specification co-exist. A place where features are made clear through quality content and clear visual coding. A place where casual navigation also leaves space to functional shortcuts in which just a few clicks will lead specialists to the right combination of products for each circumstance, and all technical specifications are updated to the very last second. Our new catalogue follows the same guideline: we’ve grouped our entire proposition under the one document, using what we’ve learned from the various players in the market place to put our product under a more relevant light, a light which takes into account the differing, yet convergent vision we’ve been exposed to. New commercial groupings address the various points of view which the marketplace has revealed, be it protection of fuel or fuel management, making our complete system relevant from all vantage points.
So at the light of all that is NEW, what better opportunity than the present to wish all of our partners and loyal users:
A Tank Full of Optimism for 2019. Sincere Greetings of a Happy Christmas and a Prosperous, Sustainable New Year!
With IAA, our new website fires up with the intent of giving trade operators and end users a set of valid tools in understanding how our product proposition nests into the opportunity of fuel protection and management. A true portal where our knowledge can be shared is the format we have chosen for this edition of our website. A place where market appeal and technical specification co-exist. A place where features are made clear with text and images and clear visual coding. A place where casual navigation is possible, yet leaving space to functional shortcuts where just a few clicks will lead specialists to the right combination of products for each circumstance.
This, however, is only the start, because we're already "baking" further utilities which aim at helping our audience clear apparently complex circumstances with a minimum effort. These utilities will be published as we move forward, and updates are promised, not only on the product proposition, but also on the way it's best presented and proposed, to make your ventures with our products a more successful proposition.
With IAA in the pipeline, I guess we could use an analogy and say: "Surf's up"... so let's go surf www.lagogenesis.it